NBOC - ads with transit, and critique

[mom2]

news from a Toronto collaboration with the Ballet and Toronto Transit, and a critique from the Toronto Star:

 

http://www.ttc.ca/News/2016/October/10-27-16NR.jsp

 

video:

 

https://www.youtube.com/watch?v=so6CjBsMUIc

 

posters:

 

http://national.ballet.ca/NBOC/media/MediaLibrary/Documents/Media%20Coverage/National_Ballet_Campaign_20x28_PG.PDF?utm_source=wordfly&utm_medium=email&utm_campaign=TTCMediaRelease2&utm_content=version_A&cluid=&sourceNumber=

 

critique:

 

https://www.thestar.com/news/gta/2016/10/27/ttc-ballet-campaign-gets-unflattering-review.html